News
Spring 2018 Lookbook & Collection
Our Spring 2018 Collection is available for immediate shipping Friday, March 16th.
The theme for this collection (continued into Summer 2018) is the idea of individuality and being yourself. Throughout these collections you will see graphics and branding contributing to this idea such as the INFORMAL logo being written with all letters capitalized except for the 'i' to reverse the conventional style of capitalization. We also have the logo's "i'M NOT YOU" and "yOU'RE NOT ME" placed strategically on certain items to distinguish the wearer from the viewer, making the viewer repeat these statements to themselves...
New Website for 2018! + Special Promotion
2017 Items Restocked for Early 2018!
A selection of 2017 items have been restocked for early 2018. Perfect items for layering in the winter season.