Spring 2018 Lookbook & Collection

2018-03-13T20:06:00-04:00

Our Spring 2018 Collection is available for immediate shipping Friday, March 16th.

The theme for this collection (continued into Summer 2018) is the idea of individuality and being yourself. Throughout these collections you will see graphics and branding contributing to this idea such as the INFORMAL logo being written with all letters capitalized except for the 'i' to reverse the conventional style of capitalization. We also have the logo's "i'M NOT YOU" and "yOU'RE NOT ME" placed strategically on certain items to distinguish the wearer from the viewer, making the viewer repeat these statements to themselves in their head when they see them, thereby forcing the viewer to hear that their is a separation between themselves and the wearer.

Also, throughout the collection you will see the repeated use of the Black Panther graphic designed in a traditional tattoo-like style. This graphic was combined with sets of red or white roses and was used with the idea that the Black Panther is a rare and individualistic large cat who's coloring makes it stand out from other large cats, therefore reinforcing an idea of individuality. We used a traditional style graphic to create a sense of timelessness to the pieces.

The Spring 2018 Collection features a variety of Denim Jackets with 1 Satin Jacket, as well as multiple styles of Denim Jeans, creating some "Canadian Tuxedo's" asavailable outfits for a discount. We also have multiple French Terry Hoody styles featured with matching French Terry Trackpants to allow for French Terry Tracksuits also available for a discount. To finish, we also have Jersey Cotton T-shirts and Longsleeves available to purchase.

Below is a link to our Spring 2018 Lookbook and Spring 2018 Collection to be able to view or shop directly. Simply click on the image to be taken directly to these pages:

SPRING 2018 LOOKBOOK

SPRING 2018 COLLECTION

New Website for 2018! + Special Promotion

2018-01-16T19:00:00-05:00

2018 is a new year. 2017 was great, but 2018 is going to be MASSIVE! And with a fresh calendar we have some special news for you. We have updated our website system to add many new features to make your experience on our website easier and more enjoyable, as well as streamlining the checkout process.

First and foremost, we have a new feature for you to create your own account exclusive to our website. You can create an account by simply clicking to the navigation button in the top left corner of our website and selecting "Create account" from the menu. Now you can create an account with your personalized password, using your first and last name and your email. You can then go into your email and you will see that there is an empty ORDER HISTORY tab where all your future orders will go. Here you will be able to look at all order details of your past orders and track the package (once it is shipped) to you. We will also have a new streamlined return/exchange system available. You will also see an ACCOUNT DETAILS tab where you can view your accounts address(es). To add your address simply click on the "View Addresses" tab and then ADD A NEW ADDRESS.

We have also updated our free shipping promotion (advertised in the websites top banner) to be added automatically to qualifying orders. All 125+ orders within the Lithuania will automatically have Free Shipping available to them as a shipping option and all 175+ international orders will automatically have Free Shipping available as an option. Since this promotion will be automatically available to qualifying order, it will still be available to use with other sales or discount codes, which I know will be a bonus discount provided to you by us that you like, but it's all about the customers right?

If you scroll down any page on our website you will see our menu bar stays at the top of the webpage, allowing you easy access to these 4 main links anywhere and at anytime on our website. The HOME and SHOP tabs are self-explanatory, but you will also see the tabs MEDIA and NEWS where you can look at all of our photoshoots, lookbooks and collections available for viewing (MEDIA) and also where you can look at any news, blog posts or updates we have available (NEWS), which is where you are seeing this article now. We also have a more comprehensive menu that can be accessed through the navigation button in the top left corner of each page. Here you can go to the home page or shop like our main menu, but you can also go to a specific section of the shop, searching by an individual product type under the SHOP dropdown or by searching an individual collection under the COLLECTIONS dropdown. You will also be able to go directly to our most recent Lookbook and most recent Editorial through links here.

We also have new and advanced SEARCH features implemented on our website. In the top right corner of each page on our website you will see a small magnifying glass and at the bottom of each page on our website you will see a SEARCH button. If you click on either of these you will be taken to a search bar where you can enter any word(s) and it will automatically search our entire website for that/those word(s) on all product listings and all pages viewable to you.

On every product page sitewide you will see a dropdown menu with the title 'Featured' in the top right corner. Here you can change the way that products are arranged on that page based on multiple different options.

We have now switched our entire website system from being a http:// website to a https:// website, allowing every page of the website to be secure and protected by encryption. This makes your entire experience on our website secure and safe from any potential harmful attacks from hackers, viruses, malware etc. In short our new website system protects you, your identity and your personal information from being replicated, imitated or stolen etc. You're welcome!

Finally, we have compiled all of our return/refund/exchange policy, privacy policy and terms of service pages into one page called TERMS. Here you can see all of our guidelines for using and purchasing from our website. We know it is long but please take a look.

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To thank you for reading this and getting caught up on our website, please take advantage of this great discount on us:

Discount: 30% OFF

Code: NEWSITE

Limit: 1 use per email

Valid: Now through January 31st, 2018 @ 11:59pm

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Posted: Thursday, January 18 @ 4pm PST

2017 Items Restocked for Early 2018!

2018-01-05T14:00:00-05:00

A selection of 2017 items have been restocked for early 2018. Perfect items for layering in the winter season.

shumingtong - News

Spring 2018 Lookbook & Collection

New Website for 2018! + Special Promotion

2017 Items Restocked for Early 2018!